What is OTT Platform?

An over-the-top media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms; the types of companies that traditionally act as controllers or distributors of such content.

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Top 10 OTT Platforms:

Here is the list of the top 10 OTT Platforms that have the most viewership in India.

S. No OTT India Subscription
1. Netflix INR 149/- to INR 649/- Monthly
2. Prime Video INR 999/- Yearly
3. Disney+ Hotstar VIP – INR 399/- (Yearly) Premium – INR 1,499/- (Yearly)
4. Zee5 INR 499/- Yearly
5. Alt Balaji INR 300/- Yearly
6. Sony Liv INR 299/- to INR 999/- (Yearly)
7. Jio Cinema Free for Jio Users
8. VOOT INR 499/- Yearly
9. MX Player Free
10. TVF Play Free

Pricing Models:
All OTT content is accessed one way—via the internet, but not all OTT platforms permit to access the same way. To open their content to customers, all streaming services choose one of three pricing models:

      Since subscription-only models have no commercials, marketers can only use ad-based or hybrid OTT platforms to reach their target audience.

Content Source:
Another way to differentiate an OTT streaming platform is by the origin of its content. While some streaming services create some of their own content (such as Netflix and Hulu), others primarily rely on non-original content (Fubo and Pluto TV) from TV networks.

  Most OTT platforms fit into these three sourcing categories: